About RME

Overview

Reed Medical Education was established in 2004 with the mission of helping healthcare professionals develop, share and discuss best practices; incorporate evolving standards of care and new technologies into their practices; and ultimately improve patient care and outcomes.

We do this by producing educational events that offer the latest evidence-based research, feature respected faculty from top-tier institutions, and adhere to strict standards that foster an unbiased environment.  Most importantly, our events address two critical clinical education needs:

  • They focus on therapeutic areas where there is a great need for continuing medical education
  • They focus on clinical challenges where medical disciplines intersect

Focusing on these two areas of need ensures our events make an impact where it matters most – helping professionals solve complex clinical challenges, learn new techniques, and diagnose and treat co-morbid health conditions so that patient outcomes improve.

In the last year, we’ve produced more than 125 events that range in size from 50 to more than 1,000 attendees.

Areas of Expertise

Reed Medical Education produces successful continuing education events by providing expertise in the following areas:

Audience Generation

  • Specialize in both live and online programs
  • Strategy development, creation of materials, campaign monitoring and reporting
  • Utilize all channels to reach relevant professionals: direct mail, email, print advertising, telemarketing, paid search, social networking, social bookmarking, viral marketing, search engine optimization
  • Emphasis on best practices: continuous testing across media of messaging, format, delivery time, delivery method, keywords
  • Cross-marketing of relevant events to internal database of participants
  • Fully compliant with CAN-SPAM email laws, fax laws, DNC laws

Compliance

  • Knowledge of and adherence to guidelines from AANP, AAPA, ACCME, ACPE, AdvaMed, AMA, ANCC, APMA, CPME, FDA, OIG, PhRMA, various accreditors, and other guiding bodies
  • Also compliant with specific supporter requirements
  • Active monitoring to ensure programs fall within current guidelines
  • Custom internal training program with compliance consultant and required study of CME and educational methods
  • Manage accreditation process: liaison with accreditor, direct content review procedures, ensure compliance with ACCME guidelines

Content Development

  • Senior management with experience in developing a range of professional education programs
  • Longstanding relationships and familiarity with many thought-leaders and KOLs who provide insight that optimizes the educational experience
  • Network of grant writers and education specialists who provide complementary knowledge across therapeutic areas
  • Needs assessment research and writing, agenda development, faculty identification

Event Planning and Management

  • Logistics-related planning: liaison with venues, secure space, negotiate all aspects of contracts, plan food/beverage needs, manage costs
  • Event-related planning: coordinate implementation of audience response system (ARS), select and liaison with A/V vendors, manage any special events or receptions, design and create any handouts, enduring materials, and signage
  • Live webcasting: all services associated with setting up technology, programming the webcast, providing equipment, securing streaming media bandwidth, hosting enduring materials, managing accreditation
  • Faculty: obtain all required information for accreditation, negotiate and manage any necessary travel and financial arrangements
  • Financial: manage all billing and accounting processes, prepare and file all required tax and legal forms, prepare and manage all budgets and reporting at any required intervals

Registration

  • Pre-event registration: develop registration websites, provide call center and payment processing services, manage all customer service
  • On-site registration: create and manage all aspects of registration check-in, distribution of program materials, provide all necessary materials (badges, program guides, forms, etc.)
  • Post-event reporting – complete analysis of ROI, demographics and attendee satisfaction

Therapeutic Areas

Reed Medical Education currently produces events in these therapeutic areas:

  • Cardiovascular, metabolic and endocrine care
  • Ethnic healthcare
  • General health
  • Neonatal care
  • Neuroscience
  • Oncology
  • Pain and inflammation
  • Pediatrics
  • Posttraumatic stress
  • Psychiatry
  • Women’s health

Partners

Reed Medical Education currently works in partnership with the following institutions and organizations to produce educational programs:

  • The Chemotherapy Foundation
  • Community Oncology Alliance
  • Holy Cross Hospital
  • International Society of Pharmaceutical Engineers
  • Massachusetts General Hospital
  • Mt. Sinai School of Medicine
  • Puerto Rico Healthcare Council
  • Vision Council of America